Wednesday, June 05, 2013

A tale of two Ici

Radio-Canada is changing its name. I get that Ici is shorter and easier for people to enter in a web browser. But other than that this is a dumb decision. Ici is too generic.
"The problem with a generic brand is its inability to differentiate the brand from the competition." - Al Ries and Laura Ries, the 22 Immutable Laws of Branding.
Also, Ici calls to mind the Office québécoise de la langue française multi-million dollar waste-of-money campaign to convince people to use French in stores rather than, you know, whatever language they damn well want to use.

Separated at birth?

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