Monday, August 06, 2012

Election slogans

Uninspired slogan, 2012 edition
I'd like for a political party to be honest with voters and use a slogan that doesn't sound like it was written by a committee of very bored eighth graders in a mandatory civics class.

My preference is for something like: "No slogan. Just good government." Or maybe: "Just Google us."

Instead, the new Quebec election campaign has given us:
  • Pour le Québec (For Québec)
  • C'est assez, faut que ca change! (It's enough, it must change!)
  • A nous de choisir (For us to choose)
  • Debout (Stand up)
The first slogan seems superfluous. Does the Quebec Liberal Party believe it is the only Quebec provincial party not secretly working on behalf of, say, the Nova Scotia government? "Enough with Halifax's long hand in our affairs! We are for Quebec, not Nova Scotia!"

The second slogan was brought to you by the political party that chose as its acronym CAQ. So, I'm not expecting great copywriting, and they didn't disappoint. About exclamation points, they must only be used to announce victory after a five year struggle against Nazi Germany or after landing a person on the surface of the moon. Otherwise, be judicious. Exclamation points sound like shouting in the same way as those all-caps e-mails from the older people in your life/Nigerian scam artists.

The third slogan, like the first, is meaningless. Who else will choose but voters anyway? Is the Parti Québécois inferring that the elections are rigged? Or is the emphasis on the word "us", as in old stock French Quebecers? We'll decide! Not you weirdo Montrealers with your weird foreign languages and strange foods.

The Quebec Solidaire slogan, "Debout" doesn't have an exclamation point, but feels like it should. It also seems like something from a Communist Party manifesto. Oh, yeah, Québec Solidaire is a communist party--literally--following the merger over several years of several other loser commie parties. Which just goes to prove that if you change your name often enough, eventually you'll trick people into voting for you. (You can read the details here.) Or just read Comerade Khadir's comments in today's Gazette in which he defended himself against Gilles Duceppe, who was also a communist in his youth, but apparently more secessionist than communist nowadays: “I invite him to concentrate on the real adversaries in our society. I invite him to unite his voice with Québec solidaire, the only party with the courage to stand up to the elite, the one per cent ... that want to dictate the behaviour of our society.” 

Jeeze. Do you get the feeling little Amir was always picked last in dodge ball?

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