Wednesday, August 01, 2012

Deconstructing a Quebec Liberal Party ad aimed at the English-speaking community

All political ads are more-or-less bullshit, but the new Quebec Liberal Party ad in today's Suburban seemed insincere.

My focus is on the words in bold on the ad, but let's start with the photo in black and white of a father with a phony smile (no smile lines around the eyes, notice) holding a newborn child. At first, I thought the man was stealing candy from the baby, which sums up the relationship between the Quebec Liberal Party who, every four or five years during an election, scare the leaderless English-speaking community with stories about monsters. Then after the election, the QLP ignore calls for, say, milk and an occasional bedtime hug.

Now, on to the words. Let's compare Quebec Liberal Party claims with things I believe to be true.

Deconstructing a Quebec Library Party ad

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