I received a driver's licence renewal notice this week from the Quebec Société de d'assurance automobile du Québec (SAAQ)--the province's DMV.
Included with the invoice was an flyer titled "Quick'n easy!" that included a photo of a woman pointing to the "Q" in "SAAQ", which was shaped like a power icon. I've conveniently included a photo with this post.
But let's assume I am over-analyzing this ad. Maybe my government agency wants to get my attention so that I will pay my bill via electric money transfer rather than by cheque or at one of their government offices. The problem is that one can only pay an SAAQ bill with the Caisse Desjardins (credit union) or the National Bank of Canada. If one banks with RBC, BMO, TD, CIBC, ScotiaBank you are out of luck.
If Quebec is going to trouble of producing a colour flyer with a quick'n easy, attractive woman turning herself on, why not also expand the number of banks with whom they interact?
My advice to the SAAQ is as follows: don't publicize your limited online services too much unless you give your customers the ability to pay using any of the chartered banks. And, while you're at it, let me get my bill via ePost.