Last week it was reported that Quebec milk farmers were going with pitchforks and torches to Quebec City to complain about the margarine industry.
This time, their complaint was the new Becel Buttery Taste margarine. They don't like the name.
This being Quebec where the government over-regulates stuff (be it free expression or the colour of margarine), I considered it my civic duty to support the product by buying it and comparing it to regular Becel margarine and posting the results here.
I conducted my test today at breakfast. I toasted whole wheat English muffins and applied regular Becel (the one in the blue container) to one and the new Becel Buttery Taste margarine to the other. I also sampled a bit of both from the end of my butter knife.
Sadly, I didn't notice any buttery flavour from the new Becel Buttery Taste margarine. In fact, it tasted pretty much the same as the regular margarine. I compared the nutritional information and learned that the new margarine has twice the calories and fat as the blue Becel.
I was really hoping that this product would be awesome. But it wasn't any different than my regular Becel margarine. Unlike I Can't Believe It's Not Butter--which has a taste that is very close to real butter--the new Becel product does not.
But the new Becel margarine is yellow, which makes me feel like I'm in America (or Ontario). And that's a nice feeling to have when you live in a province where the government spends tens of thousands of dollars on full-page newspaper ads, radio ads and television ads to suggest that residents start every public interaction with "bonjour" and not (the horror!) "hello."
Banning margarine colours, banning words and wasteful spending. That's what I call good government.